feeling floral

Our living room/work room (to be) is currently very drab. Lots of beige and white, I really want to get some colors in there and recently I have been a huge fan of floral prints. The challenge is keeping a modern feel to the room--I don't want it to feel like Grandma's Country Cottage. It is a New York City Apartment- how can we make floras reflect that?

Some inspiration:

[images from: house to home, simon on the side, qulitification, mariescosycushions]